While Middle Eastern capital is turning towards the "East", the reforms in various Middle Eastern countries are also unleashing tremendous economic vitality, making them new destinations for Chinese enterprises to "go global". This is not only the "Vision 2030" of Saudi Arabia, but also the new opportunities brought about by the strategic location, resource endowment, market potential, transformation vision and accompanying industry development opportunities of the Middle Eastern countries (including the United Arab Emirates and Saudi Arabia), which are attracting Chinese investors to flock there in droves.

However, this "mutual pursuit" is not as simple as it seems. Due to the fact that Chinese enterprises have insufficient understanding of the culture in the Middle East and inadequate awareness of their needs, it has also made it extremely difficult for Chinese enterprises to enter the Middle East market. What seems to be an economic issue is actually a cultural and communication problem.

Let's embark on this new voyage of exploring the unknown lands beyond the sea, and uncover the mysterious territory waiting to be cultivated.

Let's visit the Middle East market, enter Middle East enterprises, explor the business environment, and absorbing successful experiences. In the vast sea of opportunities, anchoring the brand-new course for future development!

Program Highlights

2 overseas classrooms of century-old prestigious universities.

3 exclusive business networking events.

3 leading enterprises and industrial parks.